4 ms·

If they don't support it, advertisers won't use the platform

• DrScump 10y ago
  That assumes, of course, that the underlying paying customer is even aware how the network is luring its clicks.
• mrweasel 10y ago
  Correct. While we do use Facebooks tracking for ads placed on Facebook, traffic from all other source is piped through a partner that does referral tracking and ensure that we aren't paying out commission to more than one referrer per sale. I easily imaging someone wanting to funnelling everything through one advertising/tracking partner for simplicity. Facebook needs to ensure that their setup works in a way that the rest of the business expects. What Facebook seems to lack is the resources and dedication of Google to find the fraudulent ads.