Interesting you say that. I was just having a long conversation recently about how grocery is one area I wish could be... innovated in(I do not like the term '

Interesting you say that. I was just having a long conversation recently about how grocery is one area I wish could be... innovated in(I do not like the term 'disrupted'). From a store's perspective, items are rather low margin. From a producer's, they are not (as purchased in retail). Outside of the multitude of 'walmart' farmers' stories, I remember rather recently reading of a lady who made salsa, who made cents per jar sold on an item that cost a few dollars to the consumer. This means there is heavy markup at someplace, which I suspect is at the distribution and delivery. It was evident to me when, to make a pizza of high quality with many toppings, it ended up costing me more than even the local chains charged (greatly reducing the 'economy of scale'). There are billionaires in this particular realm, Walton's excluded, see Richard Cohen. This also makes me wonder if then, distributors like C&S, Sysco, or Gordon Food Service would get into the personal delivery game. In the end, it seems rather silly to deliver goods twice.