> Instagrammers follow somebody for a few weeks or months, and when they're ready to buy, they make an inquiry, and by that point they're willing to go to any l

> Instagrammers follow somebody for a few weeks or months, and when they're ready to buy, they make an inquiry, and by that point they're willing to go to any length to get their hands on the product. It's the diametric opposite of impulse buying. Isn't this just because Instagram makes impulse buying nearly impossible? To make a sale on Instagram, you have to cultivate a serious following who will go to great lengths to buy from you, because it's so hard to buy anything from an Instagrammer. Upvoted nonetheless, because those examples of how people find business opportunities through Instagram are great.