And you can add to that a source of inspiration. Ironically, I saw this post on HN after just submitting an "Ask HN" which came to me while watching a live perf

And you can add to that a source of inspiration. Ironically, I saw this post on HN after just submitting an "Ask HN" which came to me while watching a live performance of OK GO! on YouTube. http://news.ycombinator.com/item?id=1183847 http://news.ycombinator.com/item?id=1183847 The lot of them are such a great business case study by the way. The way they created their "brand", their marketing prowess and their ability to continually, continually, continually be so masterful in the art of word-of-mouth and virality.