"A perpetual free option doesn’t make for a viable music industry" People have been trained for almost 100 years (since radio) that music is free but ad suppor

"A perpetual free option doesn’t make for a viable music industry" People have been trained for almost 100 years (since radio) that music is free but ad supported via radio. So thats bunk. The industry is just pissed people wont buy $20 cds anymore. Suddenly people had another option for on demand music with napster. Here we are 17 years later and the industry still hasnt gotten over it. I guess why shouldnt they - easiest money ever. But time to put big boy pants back on. I think ultimately key music services are going to collude or move in lockstep to increase ad frequency. And frankly i think its smart to put the hottest stuff behind a paywall / available only on subscription. Record labels are essentiallly caught in this trap where you can go exclusive and reach a small percent of audience or dont be exclusive and reach everyone. An artist could go exclusive behind everyones paywall, now that would be interesting. Pandora youtube spotify whatever - listen to taylor swift new album now thru subscribing.