You probably won't beat them for B2B. The service is good but not great, but the switching costs are too high that even if your service was better in some way y

You probably won't beat them for B2B. The service is good but not great, but the switching costs are too high that even if your service was better in some way you wouldn't win any customers. They're competent and get the job done and with B2B if you have an existing foothold that's normally enough. The service is definitely too expensive, the data is occasionally wrong and I have to hound them to fix it, and the developer experience is surely lacking, but at the end of the day a working JSON API of sports data is a working JSON API of sports data, all the other stuff is just noise. The proper way to beat sportradar would be to find a way to pursue a B2C model instead of a B2B model. i.e. instead of 3k a month to license the data if there was some way to pay $25/month for a similar experience you might be able to capture a much larger market share that sportradar prices out. If you could get college kids hacking on sports stats to use your service because it's the only thing they can afford you might be able to grow that into something.