In that regard, I look for a semi-active blog, preferably with technical topics. A few times a month is fine, weekly shows some steady progress. Talking about c

In that regard, I look for a semi-active blog, preferably with technical topics. A few times a month is fine, weekly shows some steady progress. Talking about customers is a start but I also want to see how they're applying their own product to different use cases, industries, etc. I also look for mentions on Twitter. Not a specific number but if they're getting tech support questions, are they responded to? My reasoning is simply: "I'll need help at some point, are they willing & able to provide it?"