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While you joke, about the drinks etc. Percieved legitimacy may actually be even more important for customer acquisition. A lot of the rules they mention here ar
by bluejekyll 10y ago
While you joke, about the drinks etc. Percieved legitimacy may actually be even more important for customer acquisition. A lot of the rules they mention here are even more important for customers.
On additional thing customers want some way to get a sense of, is that before they buy they believe you will still be there in a year or two years, etc. Especially if there is a long integration process.
- caseysoftware 10y agoIn that regard, I look for a semi-active blog, preferably with technical topics. A few times a month is fine, weekly shows some steady progress. Talking about customers is a start but I also want to see how they're applying their own product to different use cases, industries, etc. I also look for mentions on Twitter. Not a specific number but if they're getting tech support questions, are they responded to? My reasoning is simply: "I'll need help at some point, are they willing & able to provide it?"