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Make sure you stock the employee fridge with La Croix. It shows the investors you're cutting edge, and every company I've been at has been bought within a year
by MichaelBurge 10y ago
Make sure you stock the employee fridge with La Croix. It shows the investors you're cutting edge, and every company I've been at has been bought within a year after they started stocking the stuff.
If you stock Coke or Pepsi, the investors will interpret that as a sign you come from a poor family.
Coffee is a safe bet to have around, but won't make you stand out.
Tea is a good gambit, but you have to sip it in a way that conveys social class. Make sure you have glass teacups.
Don't stock energy drinks: Having early 20s software developers around gives off that fresh hipster vibe, but only teenagers will drink a can of Monster and that will drive off the investors.
- bluejekyll 10y agoWhile you joke, about the drinks etc. Percieved legitimacy may actually be even more important for customer acquisition. A lot of the rules they mention here are even more important for customers. On additional thing customers want some way to get a sense of, is that before they buy they believe you will still be there in a year or two years, etc. Especially if there is a long integration process.
- caseysoftware 10y agoIn that regard, I look for a semi-active blog, preferably with technical topics. A few times a month is fine, weekly shows some steady progress. Talking about customers is a start but I also want to see how they're applying their own product to different use cases, industries, etc. I also look for mentions on Twitter. Not a specific number but if they're getting tech support questions, are they responded to? My reasoning is simply: "I'll need help at some point, are they willing & able to provide it?"