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Perceived Legitimacy: How to Visually Prepare Your Startup for Fundraising
- nikanj 10y agoJS scroll magic took my tab down twice, gave up after that.
- CPLX 10y agoAn impressive application of Poe's law.
- tajen 10y agoThis is a fun tutorial. Only the outline. It seems very simple, so much that I wonder why we still need humans for that ;)
- MichaelBurge 10y agoMake sure you stock the employee fridge with La Croix. It shows the investors you're cutting edge, and every company I've been at has been bought within a year after they started stocking the stuff. If you stock Coke or Pepsi, the investors will interpret that as a sign you come from a poor family. Coffee is a safe bet to have around, but won't make you stand out. Tea is a good gambit, but you have to sip it in a way that conveys social class. Make sure you have glass teacups. Don't stock energy drinks: Having early 20s software developers around gives off that fresh hipster vibe, but only teenagers will drink a can of Monster and that will drive off the investors.
- bluejekyll 10y agoWhile you joke, about the drinks etc. Percieved legitimacy may actually be even more important for customer acquisition. A lot of the rules they mention here are even more important for customers. On additional thing customers want some way to get a sense of, is that before they buy they believe you will still be there in a year or two years, etc. Especially if there is a long integration process.
- caseysoftware 10y agoIn that regard, I look for a semi-active blog, preferably with technical topics. A few times a month is fine, weekly shows some steady progress. Talking about customers is a start but I also want to see how they're applying their own product to different use cases, industries, etc. I also look for mentions on Twitter. Not a specific number but if they're getting tech support questions, are they responded to? My reasoning is simply: "I'll need help at some point, are they willing & able to provide it?"
- riebschlager 10y ago"Perceived Legitimacy" would be a great title for the future book about the end of the current tech bubble.
- latenightcoding 10y agoMy thoughts exactly, because who needs a minimum viable product when you have a nice bootstrap landing page
- cjcenizal 10y agoI nailed most of this list but didn't have, you know, users: atomicarmies.com
- asimuvPR 10y agoStrange how the website did not render properly on mobile for me. Is a responsive website part of perceived legitimacy?
- aleberry 10y agoWhat device are you using? We definitely made it responsive and tested. Will fix the glitch. Thanks for letting us know!
- asimuvPR 10y agoAndroid Galaxy phone with Firefox browser. Btw, now I realize my previous comment seems snarky. It's not meant like that. It not rendering properly made me think this was a sort of joke.
- DonHopkins 10y agoDoes "responsive" not include responding to printers? When I try to print the web page, the first page has the header, but the next 16 pages are blank.
- aleberry 10y agoWe're about to add a link at the top to download as PDF. This was originally a talk given in PowerPoint & uploaded on Slideshare. Here's a link in the meantime. http://www.slideshare.net/aleberrycreative/perceived-legitimacy-fundraising-strategy http://www.slideshare.net/aleberrycreative/perceived-legitim... Cheers,
- dang 10y agoSurely almost none of this is necessary. If I ever try to fundraise again it's going to be plain, plain text.
- hkmurakami 10y agoOf course, it behooves a design agency to push the need for heavily stylized decks. ;) (We used plain black text on white background and had no issues)