3 ms·
The $1,000 CPM
- pedalpete 10y agoI think the author has a misunderstanding of the market. Movie theatres and TV can charge so much not only due to the quality/type of content, but also because of the audience expectations. YouTube and the like are a 'consume random bits of content' platform. The customer expectation is to not pay directly. The advertisers are paying what the market values the content at. I've been sent links to videos on (I think) Vimeo which had a paywall. $5 for something. I didn't pay it. Was the quality of content worth it? I have no idea. It clearly didn't grab me enough, and looking at the vimeo logo, I am trained to consider that a platform of free content. Netflix is completely different, even though I'm sitting at the same computer consuming media. I expect to pay a monthly fee. If Netflix popped up and told me I had to pay for premium content, I'd probably not watch it. That's not what they sold me on. When I go to a theatre (once every 3 years or so) I expect to pay. I don't expect to sit through 30 minutes of advertisements. Growing up without ads in theatres, the unspoken agreement was that I would pay for the content and not be interrupted by ads. So, $1000 CPM? Nice headline, but not realistic in the way the author is suggesting.