> the fraud gets priced into what they pay anyway. Does unsustainable medical costs worry you? Because all they did was price in the malpractice insurance and

> the fraud gets priced into what they pay anyway. Does unsustainable medical costs worry you? Because all they did was price in the malpractice insurance and fraud. It's just not good enough to say, its ok to pay for fraud because we dont care to fight it. There is very real opportunity cost for every dollar going to all the stakeholders in the advertising chain.