Facebook didn't need to do much. Google Plus was frightfully annoying on its own. It made no sense to people the on boarding process, to the point where google

Facebook didn't need to do much. Google Plus was frightfully annoying on its own. It made no sense to people the on boarding process, to the point where google plus made it easier to create new google plus accounts, people didn't want, without their knowledge than it was to get help from google on anything.