This is the traffic laundering part. From the article: "visitors are sent to low-end websites. But if you happen to be of high value to the ad tech industry (b

This is the traffic laundering part. From the article: "visitors are sent to low-end websites. But if you happen to be of high value to the ad tech industry (based on your IP), you’ll be redirected through a loop of various shell websites, spending a fraction of a second on each, in order to increase the apparent quality of these websites’ audience."