Can anything damage large companies' reputation irreversibly these days? Whether is Microsoft forcing "upgrades" on PCs or Apple forcing iOS updates with their

Can anything damage large companies' reputation irreversibly these days? Whether is Microsoft forcing "upgrades" on PCs or Apple forcing iOS updates with their constant popups (which BTW you can avoid by using a proxy file) or their planned OSX obsolescence. And Google being a web company is free to muck up the UI, tie unrelated products together or discontinue services without any recourse since they're not client applications. Most large software companies' practices seem abusive to me. "We take security seriously" - after they've just been hacked or "We take privacy very seriously" - after they've just handed over user data for some ad cash, etc.