We don't really know what Steve was thinking, we only have what he said when there was no alternative. Clearly he realized at some point how much apps and an ap

We don't really know what Steve was thinking, we only have what he said when there was no alternative. Clearly he realized at some point how much apps and an app store could benefit the platform. It might have been long before he said this. In reality it took some time to make the SDK usable by third parties.