And where have you factored in the attempts Google makes to stamp out fraud, such as by refunding clicks they identify as fraudulent? [1] https://support.googl

And where have you factored in the attempts Google makes to stamp out fraud, such as by refunding clicks they identify as fraudulent? [1] https://support.google.com/adwords/answer/42995?hl=en https://support.google.com/adwords/answer/42995?hl=en