We're detailing the -70% in our first piece, it's based on the assumption of a 30% reduction in profits (so a 10%-15% fall in revenue, especially now that Alpha

We're detailing the -70% in our first piece, it's based on the assumption of a 30% reduction in profits (so a 10%-15% fall in revenue, especially now that Alphabet's moonshots are eating up more & more of ad revenue from Google), which would lead to a repricing of the stock from "growth" to "value", and thus a P/E of 15 instead of 30. Fraud is part of Google. Spider.io discovered bot clicks on Youtube ads, which we mention. Not long ago, news came out that a botnet had infected AdSense for Search (http://marketingland.com/botnet-hijacks-search-results-siphon-google-adsense-search-revenue-177468 http://marketingland.com/botnet-hijacks-search-results-sipho...), so the actual google.com ad real estate that's considered the best in the world. No one is safe. We are new and we do exist. You can check our profiles on LinkedIn, the names are real & all. If you drop us a line by email, we'll gladly answer. You must also aknowledge that every piece needs substantial amounts of work, so someone real has to actually put in all the manhours. Notwithstanding the technology that's behind the charts. The posts on ad tech are free because we need to make a name for ourselves. The thumbnails suck because we overlooked it, focusing on everything else, thanks for pointing that out :) Cheers