Advertising is not about showing you the most relevant advertisement, it's about showing you the most profitable one. Unfortunately, the most profitable one is

Advertising is not about showing you the most relevant advertisement, it's about showing you the most profitable one. Unfortunately, the most profitable one is usually a fake download button to malware, or a site selling an e-book to lose 10 lbs in 10 days. Yes, you would be much happier seeing an ad for a cool new pub down the street that just opened, and you're more likely to click the ad as well, but they don't have the budget to compete for your clicks or impressions. I think a major change needs to happen. Advertising is falling to rock bottom, ad blockers are on the rise, and I think we're going to see more and more online apps and content sites going out of business. Users need to start paying for the sites they visit. Why do people pay $2 for a simple mobile app they only use 2 or 3 times, but they refuse to pay a news site they read daily, that has a staff of writers and high quality content? I wonder if we'll see the majority of the internet behind a pay wall one day, where every site gives you a small preview of content or limited features, and you pay for full access.