The thing that people tend to miss about Snapchat is that it has a really creative monetization strategy. I actually like Snapchat ads, while I hate ads everyw

The thing that people tend to miss about Snapchat is that it has a really creative monetization strategy. I actually like Snapchat ads, while I hate ads everywhere else and install ad blockers on all my devices. The sponsored filters tend to be really fun, and I end up sending and receiving multiple pictures over the course of the day that used the sponsored filter. And the ads in Vice, Buzzfeed, and other stories are well crafted to fit in with the content. The ads feel like snaps from friends, rather than the spammy, low quality crap that you see in other places on the internet. Platforms like Facebook and Twitter have awkward, disruptive ad systems, but Snapchat already has a successful ad system that people actually enjoy interacting with, and that is amazing.