In theory the solution is simple: show click-bait ads to people who enjoy them only. Publishers still get make money and the ads don't get in the way for people

In theory the solution is simple: show click-bait ads to people who enjoy them only. Publishers still get make money and the ads don't get in the way for people who don't care. This is why Google and Facebook are kings in the online advertising world, because the have mastered the art of showing ads to people that are most likely to care. Heck, Google Search doesn't even show ads at all in their search pages if they figured you never click on them. In practice this is hard to do without troves of user behaviour data, but the approach that companies like Taboola and Outbrain take of showing irrelevant ads to everyone visiting is definitively not the solution, and if anything it's only going to diminish the efficacy of online ads further in the long run.