This "research firm" has been super bearish with regards to Google/Alphabet and is obviously short. All of this "adocalypse" talk seems somewhat overblown. Besi

This "research firm" has been super bearish with regards to Google/Alphabet and is obviously short. All of this "adocalypse" talk seems somewhat overblown. Besides, even if Google's display ad business went to zero, it would certainly not exactly kill 3/4 of their revenue and/or profits (because there's still all the search ad business).