I think it's by design. They're already doing well without the discovery and the lack of discovery is probably one of the key reasons why people like it. Snapch

I think it's by design. They're already doing well without the discovery and the lack of discovery is probably one of the key reasons why people like it. Snapchat is more about keeping in touch with people they really care about than some DJ Khaled. In fact a lot of people who first started following DJ Khaled just to see what the hype is all about don't really care anymore, and probably increasingly so as more people start using Snapchat.