Interestingly, TV ads are starting to show up for some of these brands. We have a Leesa foam mattress and like it quite a bit and my wife was just mentioning t

Interestingly, TV ads are starting to show up for some of these brands. We have a Leesa foam mattress and like it quite a bit and my wife was just mentioning this week she was seeing TV ads for them (not sure the channel). Spring / traditional mattresses are a bit of a challenge (size), but foam mattresses can be packed up relatively conveniently (Leesa was 2x2x4.5 for a queen) and shipped w/ a decent 90ish day try/return policy. Different than the days of going to a mattress dealer and having the same manufacturer give different names to the mattress based on dealer so "price comparison" was difficult/impossible.