3 ms·

In the article it mentions Microsoft patented advertising based on facial recognition here: https://www.google.com/patents/US20080004951?dq=facial+recognition+a

In the article it mentions Microsoft patented advertising based on facial recognition here: https://www.google.com/patents/US20080004951?dq=facial+recognition+advertising&hl=en&sa=X&ei=WcJoVamnOsmTsQTDtYOQDQ&ved=0CFwQ6AEwCQ https://www.google.com/patents/US20080004951?dq=facial+recog... I don't understand how they could patent this when it's basically what's in Minority report which was released in 2002.

Analemma_ 10y ago
Patent invalidation is executed lazily. If somebody ever challenges Microsoft on this patent, then the prior art from Minority Report could be brought up, but until then it stays on the books.
chroma 10y ago
FYI, the targeted advertising in Minority Report used retinal scanning, not face recognition. Automated face recognition would have totally changed the movie, as fooling such tech requires more than swapping eyeballs.