This is really, really common the world of internet marketing. If you need a great example, well, there's a reason 'expert roundups' are one of the in things at

This is really, really common the world of internet marketing. If you need a great example, well, there's a reason 'expert roundups' are one of the in things at the moment. Why bother actually trying to gain any expertise when you can approach people more popular/famous than you and aggregate the results in a mostly empty fluff article? And by the time it reaches the internet forums (the Digitalpoint/Warrior Forum kind), it usually ends up coming down to something akin to 'Step 1, find fame. Step 2, write eBook. Step 3, sell to suckers on internet forums'.