He was the main recognizer of it's value to build products which were easy to sell. It's hard to find many other CEO's who were so articulate as to why they be

He was the main recognizer of it's value to build products which were easy to sell. It's hard to find many other CEO's who were so articulate as to why they believed what they did would work and turned out to be right. He was wrong about many things too, but if it wasn't for him apples wouldn't have made the product choices they did despite what everyone else was doing.