As another fan of apple(Having converted with the first Intel MBP in 2005, and having bought the original iPhone on launch day), I think your arguments all have

As another fan of apple(Having converted with the first Intel MBP in 2005, and having bought the original iPhone on launch day), I think your arguments all have some validity, however claiming it has something to do with Jobs being gone is just remembering with rose colored glasses. Apple Watch: This is the only case I might agree we've lost simplicity. I don't think it's a bad product, however removing apps and only leaving glances and complications would've been much simpler and met 90% of the use cases for people. I do think with Jobs there's a chance we would've got less functionality and features, which would've left people less confused about how to use it or what it's for. I don't think it's entirely because Jobs is a visionary, but he was very good at saying no to frivolous things, and creating a story for a product. Force Touch: This is nothing new. Look at the squeeze feature on the mighty mouse, hot corners, multi touch gestures on the magic mouse and the trackpad. All these things existed in the Jobs era. Power user features are good, so long as they aren't necessary. Considering it's been added to the apple watch and pretty much all the new trackpads, I don't think it's going away. I do agree however it's not discoverable, and possibly not that useful, but I don't think jobs would've killed it. MBA: The complaints with the MacBook are the same ones people made about the MBA when it launched. If you need more than what the future of portable computers offer, get a rMBP. Same way when the MBA came out they still offered a Pro line. The only argument for the MBA is to hit an entry level price point, which ironically was almost never a focus during the Jobs era. 5SE: The launch of the 6 showed a huge increase in sales, which seems to indicate pent up demand. I think the majority of people will buy the larger form factors, but I'm glad they're offering more size options. Again this is nothing new for large product categories. The iPod had a Nano, Mini, and Classic. The powerbook had a 12, 15, and 17. The iMac was once offered in 17, 20, and 24. I actually think this is a good concise strategy. You first decide what size phone you want, then how much storage you want.