I still remember my iPhone 3G. The settings "app" was so simple that I couldn't imagine a smart phone would be so "perfectly" configured, without any user modif

I still remember my iPhone 3G. The settings "app" was so simple that I couldn't imagine a smart phone would be so "perfectly" configured, without any user modifications. Nowadays it's different. I have my Apple Watch for one year already and I haven't clicked / tapped everywhere yet. I barely use some of the features ( as Mail, Music, World Clock and many others ) and I definitely do not feel satisfied because of that. The author has a good point saying that Apple is moving out of simplicity. There is a new market gap that IMHO, is increasing and soon I hope a company with money and bold vision will become for that market, what Tesla is for the auto-industry.