Is there anything specific in the article with which you disagree? If there's a next record-breaking quarter, I can't see how it will come about any time soon.

Is there anything specific in the article with which you disagree? If there's a next record-breaking quarter, I can't see how it will come about any time soon. They hitched their wagon to the phone market, and that market is now saturated. The only place to get market-share is from Android (I don't see how chasing sales in India are going to be sufficient, despite what Apple thinks).* So they need their products and software to become more compelling. Has that been the trend since SJ passed away? *I don't want to discuss the "Services" market. I doubt even Tim Cook believes that will move the needle much, even though he mentions it to placate investors.