Normally i dismiss most people who are wary of using a lot of services on AWS/GCE... due to concerns of lock in since I think the benefits of more rapid develop

Normally i dismiss most people who are wary of using a lot of services on AWS/GCE... due to concerns of lock in since I think the benefits of more rapid development outweigh the costs. However, this seems like a terrible strategy. Are they really outsourcing all of the core service and voice integration to Amazon? This totally reminds of windows. Microsoft built the core operating system which became the defacto OS to build programs on. Hardware manufacturers then had to compete with each other almost entirely on hardware specs and price since most programs would only run on windows giving microsoft an almost complete monopoly. Microsoft makes $$$ as monopoly, hardware manufacturers make hardly since they are all competing on specs and price. Amazon is probably laughing their way to the bank on this one.