I'm sure early TV viewers found benefit in advertisements, too. At least some did, no doubt. The Ad industry itself wants consumers to regard their works as "

I'm sure early TV viewers found benefit in advertisements, too. At least some did, no doubt. The Ad industry itself wants consumers to regard their works as "information". They've found a new vehicle in Twitter -- a tap into a new generation of consumers. They've done it well, for their consumers are actually defensive of their advertisements by virtue of the fact that the Ad is served up via new technology. (i.e. Because it's personal it's more legit? welcome?) They've surely found the sweet spot of technology and their consumers. Genius.