American values tend to actually be genuinely shared by Americans and thus do not need to be enforced by the government. The USG does not force its TV stations

American values tend to actually be genuinely shared by Americans and thus do not need to be enforced by the government. The USG does not force its TV stations to play specific content in order to promote American values, they arise spontaneously from the culture. When it comes to pop culture, "French values" are something the French government wishes were actual shared values, but which aren't, hence the need for subsidies and laws mandating that local content which supposedly embodies these values are played. It's a simple propagandistic switcharoo: a few lawmakers claim "French values" must be protected, but who asked the French themselves? Well, in a sense the market did, and the French weren't interested. The flip side of this is that there are definitely non-media related French values that really do arise from the people, like socialist values and the value of striking.