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I highly doubt search equates to all of their sales during a period. That would seem odd and would indicate no one uses their navigation at all.
by BinaryIdiot 10y ago
I highly doubt search equates to all of their sales during a period. That would seem odd and would indicate no one uses their navigation at all.
- jessriedel 10y agoAlso, Amazon is established enough, and has few enough comparable competitors, that anyone whose search breaks is liable to just try again tomorrow. Still, some people who do go somewhere else, or are less likely to try Amazon in the future. I'd be surprised if this wasn't at least a multi-million dollar mistake.
- cwilkes 10y agoI never do. Going to their homepage is like seeing the dog's breakfast. It is a complete mess of whatever passed an a/b test of increasing sales. It is like they reached a local maxima but it is on St Crappy's Peak. If I go to Amazon.com I just go to the search bar and refine from there. So I guess I use their "navigation" in the form of their groupings of features on the left side.