Following that rabbit hole, the author seems to be this person: http://www.startegix.com/about.html http://www.startegix.com/about.html The first five things i

Following that rabbit hole, the author seems to be this person: http://www.startegix.com/about.html http://www.startegix.com/about.html The first five things in the list of things his company does are: "Public Relations, Media Relations, Press Material Creation, Marketing Communications, Brand Positioning". It appears that Reuters is running unmarked advertising for Gawker or some other client with similar interests. Lovely.