Millennials are just at their moment in the marketing spotlight. Happens to every generation. As a whole they're at the traditional age when they'd be forming

Millennials are just at their moment in the marketing spotlight. Happens to every generation. As a whole they're at the traditional age when they'd be forming brand affinities which would last a lifetime, so companies are after them. I'm not sure it works that way any more, but I'm also not sure it doesn't.