I think this is a bridge until the driver-less car can be developed. Once they hit the market, automation will take over but, that same automation will allow fo

I think this is a bridge until the driver-less car can be developed. Once they hit the market, automation will take over but, that same automation will allow for a company with hyper-thin margins or people to loan out their car to a service that transports people. Uber wants to be that company but, there's nothing really stopping the market from having 50+ companies like Uber in it. There will probably be marketplaces that aggregate these smaller services into larger competitive exchanges with spot prices for a ride. If that's the case, it seems like it might take an awful long to make back the billions that Uber is pumping to make markets around the world. On the bright side, everyone has cheaper transportation.