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I believe there is an option to disable that at Google.com/account (I was going through it this morning).

• r3bl 10y ago
  You can also check /privacy to see all of your searches/location data/device data/Android app usage information/<other things>. Worth noting: you need to disable that even if you're logged out because shadow profiles are enabled by default. Also worth noting: even if you have a completely clean Google history like I do (which is a pain in the ass because you have to delete the data for every single day one by one), they keep the data for six months, so if you turn on the personalized crap in less than six months, they'll already have some data available to personalize your content right away. I tried turning it on for a month just to see if I'm missing something by having their personalized crap turned off, but nope. Their services were even more useful and kind of creepy in whole different ways (for example, when I join the new WiFi network and open up YouTube, it's going to recommend me videos that Google tracked that people watched from that IP. Checked it a couple of times because I couldn't believe that they would do that.)