I think FB has a strategy here that plays along well with their messenger (and their emphasis on bots). Imagine the example they give "I would like to sell my o

I think FB has a strategy here that plays along well with their messenger (and their emphasis on bots). Imagine the example they give "I would like to sell my old bike for $200, anyone interested?", being matched with another user who said "I am looking for a cheap bike nearby". This plays right into google's territory, with the ability to organize and match people's intentions.