I don't think UBER has finished discovering their business model, and they probably knew so all along. their end model might be something like via(ridewithvia.

I don't think UBER has finished discovering their business model, and they probably knew so all along. their end model might be something like via(ridewithvia.com, just raised $100 million, an in-depth user review here[1] ) - shared transportation, filling each vehicle with 3-7 people at peak times at much lower costs. The question now is: can UBER go from here to there ? and how fast ? My answer is yes, i think they can. Assuming via has some unique software/skills(maybe), they can just buy them, and scale that service(drivers will be happy for more business, taxi users will share a good deal letting UBER reach non-taxi users fast). [1]"I took Via to work everyday for a month. Here's what I learned" - http://www.brickunderground.com/live/commute-via http://www.brickunderground.com/live/commute-via