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Video embedding finalé: OK Go leaves EMI
- InclinedPlane 17y agoThis is interesting on several levels. One of the big justifications for the major music publishers to take such large chunks out of record sale revenue (typically more than the artists make) is that they provide promotion and publicity for the artists. However, in this case the record label is hampering promotion, in service to a relatively tiny degree of financial gain for themselves. As well there is still this idea that signing with a big record label gets you something, some momentum that propels your band to heights it wouldn't have been able to reach without the label. Increasingly it's becoming obvious that this just isn't so. In the modern age of cheap, ubiquitous communication, and of dime-a-dozen high quality recording studios, the value of the big record labels is becoming an increasingly dubious proposition. More and more people are realizing that signing with big record labels is a sure fire way to lose out on a lot of money while yoking your band to a bizarre set of restrictions that will more than likely hurt rather than help its popularity. As more already successful bands go it alone more and more bands that are just starting out will have the courage to do the same. I suspect we're on the cusp of a "startup culture" in music that will blossom over the next several years.