I think Eric Sink describes some strategies for setting up a booth for trade shows in the Business of Software. So it must have worked for him, but I think tha

I think Eric Sink describes some strategies for setting up a booth for trade shows in the Business of Software. So it must have worked for him, but I think that was after he had a profitable business. I'm not sure how important that would be for a new startup. You've gotta get the word out somehow though.