I think it's reasonable to view an outspoken owner has having organizational and cultural impact on his business enterprises in concert with personal gravity.

I think it's reasonable to view an outspoken owner has having organizational and cultural impact on his business enterprises in concert with personal gravity. As in, if the WaPo is taking on some elements of Bezos' attitude or interests, that's a natural evolution and adjustment. For example, he's ambitious, and if he brings that ambition to the WaPo, then yes, it will likely be an issue with 'traditional' culture, or it might be a welcome change. It's hard to tell from the outside. To me, Mark Cuban is a pretty good example in his ownership of the Dallas Mavericks. A relatively media savvy guy pushes his organization to be media savvy as well. Recently as evidenced by starting up a local entertainment firm "Another Mavricks Production" to partner with acts like Ludacris for fanbase engagement. Is that "anti-NBA" just because it's kind of new? I don't see it that way. And, just as a closing thought, if Trump thinks the WaPo isn't treating him fairly, well, if Gawker manages to survive long enough to get around to flaying him in public, I'd probably click on the article.