3 ms·
About your second point, the only reason companies might do is to show growth and get more funding. Otherwise it's plain stupid IMO. For enterprise customers th
by vthallam 10y ago
About your second point, the only reason companies might do is to show growth and get more funding. Otherwise it's plain stupid IMO. For enterprise customers the predicting lifetime value might be tough, but in consumer business,they should be able to predict at least the average lifetime.
- mathattack 10y agoIt can be tougher in consumer businesses. A game may seem hot for a while, but then all the users move at once. Or early adopters use the software longer or slower than the average user who comes later. This doesn't mean they shouldn't be measured, just that it's very tough to get it accurate, and a small change in user churn can have a huge impact on corporate valuation.