3 ms·
I agree with the premise. People aren't going to pay 5-10/monthly for each channel/studio/etc. So the "BIG" networks are in for some hurt. Maybe customers will
by howeyc 10y ago
I agree with the premise. People aren't going to pay 5-10/monthly for each channel/studio/etc. So the "BIG" networks are in for some hurt. Maybe customers will "rotate" and buy 6 months of CBS, binge, then cancel and do 6 months of FOX, etc???
What I see over the next 5-10 years is a bunch of exclusives happening as each new/current streaming service attempts to grab users by having the best content.
However, I think content creators will wake up and instead see their share can increase by selling the same content to multiple streaming services.
I see the transition between these two taking close to a decade for many reasons:
1) There aren't many major streaming companies YET. So they each have huge sums to slosh around for exclusivity.
2) Current contracts are multi-year.
3) Each channel/studio hasn't created its own online platform (app) yet. Attempting to be its own HBO/Netflix. This is coming, some are quicker than others.
I guess the real question is, what happens when every broadcast channel has its own online "app" available for 5-10/month, with only its own content? I personally think they capitulate and license their content to as many other streaming providers as possible to increase revenue. This leads consumers to pick streaming providers based on which "channels/studios" they have. And now we're back to channel packages. Except on the internet.
Except this time, maybe no commercials?? And less fixed on time (ie not every series must have episodes be either 22/30 or 44/60 minutes long).