Is this replacing ads, or just adding more? Even if it is replacing ads, to argue that it's illegal seems to require saying that ad blocking is illegal (adbloc

Is this replacing ads, or just adding more? Even if it is replacing ads, to argue that it's illegal seems to require saying that ad blocking is illegal (adblock plus has been sued for this, but so far not successfully). Also https://brave.com/ https://brave.com/ uses basically the same technique.