Yes. Content marketing as they call it. My point is just that market insights doesn't come on formula. You can't read a book and learn about marketing. You ca

Yes. Content marketing as they call it. My point is just that market insights doesn't come on formula. You can't read a book and learn about marketing. You can go out and do it or surround you with people who have experience doing it. Sure you can learn a little here and there. But hardly anything that will make your company make it compared to those who didn't.