3 ms·
Advertisers already know this which is why more and more FB videos include subtitles and (the smarter advertisers) will communicate whatever message they're try
by maroonblazer 10y ago
Advertisers already know this which is why more and more FB videos include subtitles and (the smarter advertisers) will communicate whatever message they're trying to land in the first few seconds of the video.
So even if not 'engaged' with the video still does its job.
- vincentbarr 10y agoYup – and, as a result, at least one ad tech company has emerged to meet advertisers' need for video caption copywriting, design, and automated testing. And they have customers.