While autoplay has a major hand in this statistic, users know they can get sound for the video if they want, and it looks like users are willingly watching enti

While autoplay has a major hand in this statistic, users know they can get sound for the video if they want, and it looks like users are willingly watching entire videos without sound (autoplay ends if you continue scrolling). I think it's analogous to the rise in popularity of gif(v)s. The moving pictures in the Harry Potter world's newspapers seem oddly prophetic now.