Content creators have known this for a long time, and it's become a self-fulfilling prophecy/positive feedback loop. Most videos I see on Facebook now have sub

Content creators have known this for a long time, and it's become a self-fulfilling prophecy/positive feedback loop. Most videos I see on Facebook now have subtitles, because most people watch them without sound. And now because most videos have subtitles, I don't have to click on a video that catches my interest.